Mar 28, 2024  
2018-2019 Graziadio Academic Catalog 
    
2018-2019 Graziadio Academic Catalog [ARCHIVED CATALOG]

OTMT 673 Managing Creativity & Innovation (2)


A recent IBM survey of more than 1500 CEOs worldwide revealed that creativity was identified as the number one leadership competency of the successful enterprise of the future. This course focuses on creativity-the ability to generate new ideas-and innovation-the ability to put new ideas to use. Starting with the premise that creativity can be managed, this course explores methods for managing personal creativity and organizational innovation.