MKTG 615A Marketing Essentials (2)

Marketing Essentials analyzes the environment relevant to the creation and distribution of goods and services. This environment includes the global, ethical, political, social, legal, and regulatory issues. This course is the first in a two part series that examines buyer behavior, marketing research, and marketing information from a managerial perspective and is designed to enable you to organize, integrate, and extend your understanding of marketing. This will be accomplished by pulling together the materials from the marketing curriculum through the practical application of marketing concepts to business problems (via popular press articles, live and published case studies, and students’ employment experiences). This course is designed for those considering or pursuing a Marketing concentration. Note: Post-requisite: MKTG 615B Advanced Marketing Essentials (2)