MKTG 677 Consumer Behavior (2)

Consumer behavior lies at the crossroads of the marketing, psychology, economics, and anthropology disciplines. This course will examine the consumption activities of individuals as opposed to markets. The course will focus on consumer behavior, although much of the theory covered in the course applies to industrial settings. Industrial consumer behavior will also be included, and the application of this discipline to business-to-business settings will be addressed. Prerequisite(s): MKTG 605 Marketing Management (2), MKTG 615 Marketing (4), MKTG 615B Advanced Marketing Essentials (2), or MKTG 658 Marketing Management (4).