Mar 28, 2024  
2018-2019 Graziadio Academic Catalog 
    
2018-2019 Graziadio Academic Catalog [ARCHIVED CATALOG]

MKTG 674 Formulating and Defending Marketing Strategies (2)


This course provides a multifaceted view of strategic marketing and covers two major domains: (1) a conceptual framework and a terminology that aims at reducing the ambiguity of the subject of market strategy and (2) a set of tools and techniques available to the planner or the business decision maker to properly articulate and defend market strategies. Prerequisite(s): MKTG 605 Marketing Management (2) , MKTG 615 Marketing (4) , MKTG 615B Advanced Marketing Essentials (2) , or MKTG 658 Marketing Management (4) .