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2018-2019 Graziadio Academic Catalog 
    
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2018-2019 Graziadio Academic Catalog [ARCHIVED CATALOG]

MKTG 473 Marketing Management (4)

Major marketing methods, institutions, and practices are surveyed in this course. It includes analysis of market structure, environment, demand characteristics, and market strategy; product research and development; and distribution alternatives, promotional programs, and pricing decisions.

Student Learning Outcomes
  1. Consider decisions based on incomplete or conflicting information and ethical consequences.
  2. Describe the marketing mix variables including their business application and financial impact to the firm.
  3. Present recommendations concisely and persuasively both orally and in writing.
  4. Collaborate with a team to assess marketing strategies.