STGY 619 Strategic Management (4)

This MBA capstone course examines strategic management of an enterprise from the chief executive officer’s perspective. It builds on all previous MBA courses for formulating, executing, and controlling enterprise-wide strategies for success. The formulation segment of the course includes the study of an enterprise’s vision, mission, values, and goals; external and internal assessments; competitive, corporate, industry, and global strategic choices; and formulation of the grand and unifying strategy. Along with formulation, the students learn how to implement the firm’s strategy. Implementation topics involve structure and process design; operational and functional (e.g., marketing, finance, operations) strategies and plans; performance management; and change management. Strategic control of outcomes and the alignment of resources, competencies, and deliverables for achieving strategic outcomes are presented. As a capstone course, the integration of previous courses in the program is emphasized and their strategic significance and relationships are highlighted. In addition, current issues such as technology, globalization, sourcing, and other emerging factors impacting the strategic management of the firm are discussed. The ethics and responsibilities of the top executives and their strategic significance on the enterprise and society are discerned. The course utilizes a number of pedagogies including lectures, cases, interactive exercises, presentations, and a strategic management project. Prerequisite(s): Full-Time - FINC 604 Managerial Finance (2) or FINC 614 Finance (4) or FINC 614B Advanced Financial Management (2) and MKTG 605 Marketing Management (2) or MKTG 615 Marketing (4) or MKTG 615B Advanced Marketing Essentials (2)