MKTG 670 Technology in Marketing (2)

This course provides the student with an appreciation of both the strategic and tactical value of integrated marketing information systems in contemporary organizations. Beginning with establishing information needs, it moves on to procedures for building and using a customer database and integrating it into a full decision support system. This will include the review and use of current database marketing software and Internet marketing systems as part of the marketer’s efforts to customize its marketing programs to better meet customer needs and interests. Prerequisite(s): MKTG 605 Marketing Management (2), MKTG 615 Marketing (4), MKTG 615B Advanced Marketing Essentials (2), or MKTG 658 Marketing Management (4).