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    Pepperdine University
   
 
  Dec 16, 2017
 
2017-2018 Graziadio Academic Catalog 
  
2017-2018 Graziadio Academic Catalog

MBAA 653 Business Competitiveness and the Macro Environment (4)


This course is concerned with the examination of the economics of the firm and the macro environment, which includes the influences of economic, political, social, technological, and legal forces as a foundation for strategic management in a multinational arena. Students appreciate the changing dynamics of the structure, conduct, and performance of domestic industries in preparation for understanding foreign country risk analysis and international business activities. Business production; the management of cycles, trends, and forecasts; as well as the role of government are studied within a changing domestic and global perspective of markets. Students will learn to perform comprehensive analysis of business decisions. The impact of government policies in the business environment is also examined.

Grading Basis: Graded