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    Pepperdine University
   
 
  Nov 24, 2017
 
2017-2018 Graziadio Academic Catalog 
  
2017-2018 Graziadio Academic Catalog

GSBM 694B Going Global with Graziadio (G3): Global Business Development Practicum II (1)


This course is a continuation of GSBM 694A. In this part of the course students will travel abroad to conduct primary research for their client organization. Upon return, students will develop and present a comprehensive plan to their client organization for pursing the target export market. Prerequisite(s): GSBM 694A Going Global with Graziadio (G3): Global Business Development Practicum I (1) 

Student Learning Outcomes
  1. Understand the nature, importance and context of global strategy
  2. Recognize that in many situations there is a range of alternatives which should be evaluated
  3. Apply appropriate theoretical concepts, models, frameworks, tools and techniques which facilitate the development of global strategy
  4. Use a wide range of information sources
  5. Analyze alternative approaches to developing global strategy
  6. Analyze the role of global strategy options in maintaining strategic fit and competitive advantage in organizations
  7. Evaluate factors influencing the development of global strategy
  8. Evaluate alternative global strategy practices in organizations
  9. Develop effective skills of critical analysis and evaluation
  10. Create a global market development strategy for country entry
  11. Plan and control effectively for successful completion of personal and team (project and assignment) workload
  12. Present recommendations, in both oral and written form, using and justifying argument
Grading Basis: Graded