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    Pepperdine University
  Nov 24, 2017
2017-2018 Graziadio Academic Catalog 
2017-2018 Graziadio Academic Catalog

GSBM 694A Going Global with Graziadio (G3): Global Business Development Practicum I (1)

Conducting business has become an increasingly international exercise. As a consequence, business executives must understand the key differences in the economic, market, and competitive environment; cultural and behavioral norms; legal and taxation systems; and the consequent impacts on conducting effective business practices in global markets. This course is intended to provide students with the opportunity to develop a comprehensive understanding of how to identify and validate a potential global market for a client organization’s products and services and to develop a comprehensive plan for pursuing these export markets. Prerequisite(s): ACCT 652 Accounting Information and Control Systems (4) ; BSCI 651 Behavior in Organizations (4)  or BSCI 607 Personal Development for Leadership (2) ; DESC 656 Quantitative Analysis for Business Operations (4)  or DESC 669 IT-Enabled Process and Decision Support in New Ventures (2) / ISTM 669 IT-Enabled Process and Decision Support in New Ventures (2) ; ECNM 657 Prices, Profit, and the Market Economy (4) ; MKTG 658 Marketing Management (4) ; and FINC 655 Financial Management of the Firm (4) .

Student Learning Outcomes
  1. Understand the nature, importance and context of global strategy
  2. Recognize that in many situations there is a range of alternatives which should be evaluated
  3. Apply appropriate theoretical concepts, models, frameworks, tools and techniques which facilitate the development of global strategy
  4. Use a wide range of information sources
  5. Analyze alternative approaches to developing global strategy
  6. Analyze the role of global strategy options in maintaining strategic fit and competitive advantage in organizations
  7. Evaluate factors influencing the development of global strategy
  8. Evaluate alternative global strategy practices in organizations
  9. Develop effective skills of critical analysis and evaluation
  10. Create a global market development strategy for country entry
  11. Plan and control effectively for successful completion of personal and team (project and assignment) workload
  12. Present recommendations, in both oral and written form, using and justifying argument
Grading Basis: Graded