Mar 29, 2024  
2017-2018 Graziadio Academic Catalog 
    
2017-2018 Graziadio Academic Catalog [ARCHIVED CATALOG]

MKTG 673 Pricing (2)


The objective of this course is to prepare students for addressing strategic and tactical pricing issues and identifying profit-optimizing changes in pricing practices across a range of professional contexts as product managers, business unit managers, and management consultants. This course combines marketing and economics with operations, decision models, and information technology. Prerequisite(s): MKTG 605 Marketing Management (2) , MKTG 615 Marketing (4) , MKTG 615B Advanced Marketing Essentials (2) , or MKTG 658 Marketing Management (4) .