The objective of this course is to prepare students for addressing strategic and tactical pricing issues and identifying profit-optimizing changes in pricing practices across a range of professional contexts as product managers, business unit managers, and management consultants. This course combines marketing and economics with operations, decision models, and information technology. Prerequisite(s): MKTG 605 Marketing Management (2), MKTG 615 Marketing (4), MKTG 615B Advanced Marketing Essentials (2), or MKTG 658 Marketing Management (4).