MKTG 669 Marketing Research (2)

Realizing that the purpose of research is to improve managerial decision making, this course will provide the student with the understanding and tools needed to design and implement a marketing research program. Beginning with establishing research objectives, it continues by examining the design of research projects, sampling methodology, and data collection. Finally, students learn to secure secondary and primary data, analyze it, and report research findings in a manner useful to managers for decision making. Prerequisite(s): MKTG 605 Marketing Management (2), MKTG 615 Marketing (4), MKTG 615B Advanced Marketing Essentials (2), or MKTG 658 Marketing Management (4).