MKTG 660 Services Marketing (2)

The course offers an examination of the special challenges of managing the marketing function in organizations whose product mix contains services. Special attention will be given to developing an understanding of the integrative nature of the marketing, operations, and human resource management functions in service organizations. This emphasis will be highlighted by the use of a computer-based simulation that requires students to manage a service organization. Prerequisite(s): Full-Time-MKTG 605 Marketing Management (2), MKTG 615 Marketing (4), or MKTG 615B Advanced Marketing Essentials (2). Fully Employed-MKTG 658 Marketing Management (4).