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    Pepperdine University
  Jan 22, 2018
2017-2018 Graziadio Academic Catalog 
2017-2018 Graziadio Academic Catalog

ECNM 649 Doing Business in Emerging Markets (2)

This course provides an introductory overview of international business focusing on the major emerging market economies. Emphasis is on the important factors that influence a company’s selection of the countries in which to market, including the following topics: globalization and international business; emerging market characteristics; factors to be considered in selecting specific countries, including economic, cultural, ethical, environmental, political, and legal differences; including export, direct investment, collaborative, and distribution alternatives; and analysis of human resources, corporate social responsibility, and other key management issues. This course will focus on the practical aspects of doing business in emerging markets. Emphasis will be on salient country-specific factors that are important determinants for successfully launching products in selected major emerging markets.