May 17, 2024  
2016-2017 Graziadio Academic Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  Academic Calendar
  Fully Employed Programs
  Full-Time Programs
  Executive Programs
  Courses
  Admission Information
  Financial Information
  Financial Aid
  Academic Policies
  Legal Notices
  Administration and Faculty
  Archived Catalogs
HELP
2016-2017 Graziadio Academic Catalog [ARCHIVED CATALOG]

MBAK 641 Modeling the Customer Value Chain (2)

The course explores the costs and value of acquiring, servicing, and retaining customers. Software will be used to facilitate the research and modeling of business practices. Particular attention is paid to strategic advantages flowing from building and exploiting enhanced customer information.

Student Learning Outcomes
  1. Students will demonstrate the ability to develop a complete marketing plan for an organization.
  2. Students will demonstrate an understanding of creating, delivering and effectively communicating the value of a product, be it a good or a service.
  3. Students will demonstrate an understanding of the ethical challenges involved in marketing a product.